B4- Deep observation and deep understanding

The goal of this phase is to totally immerse into the chosen thematic field by extensively exploring it with a wide variety of methods for deep observation. In order to do this, group decided to create a website to provide a conceptual model representing the thematic field and at the same time prototype of the joint project of the group.

At this phase, the group faced a lot of confusions again. Considering the feedbacks that we got from the professors, some changes in observation tactics occurred. Now the group decided just to focus on two of tactics among the list of primarily tactics that have been created before. Observation is based primarily on "brainstorming" and "simulation" and results in the description of the enterprise comprised of different typical elements (such as a product portfolio, organizational structure and similar). As for a real enterprise, this information provides a basis for different (mostly PR) materials, such as a stock market folder, web page or a business plan. A typical web page presenting an enterprise would thus be an appropriate structure to present the observation results.

The twofold structure of the model, being an observational device and a prototype for a possibly ‘real’ project, is at times very confusing, and one sometimes does not know which aspect one is currently working on.


M.M